Rappi Promos B2B

Based in Design Thinking I set a framework that fits within Rappi ways of work and the objectives that we set as a team. This framework help us to be align in every step of the way.

Before designing for this user, the restaurant owner or the portal manager,  it was crucial to understand their context, what they needed, their pains, and what it really meant to be a restaurant owner or 
a manager using the Partners platform. We kicked off rounds of interviews to uncover needs, spot problems we hadn’t anticipated, and run early usability tests.

We started by mapping out the experience for different types of restaurant owners and managers using the portal, identifying key happy paths and edge case scenarios through a navigation flow.

With a clear understanding of our users and the navigation mapped out, we began creating low-fidelity flows to explore how the experience could take shape. Our main goal at this stage was to spark conversations with stakeholders and the development team to assess the viability of our ideas.

We used visual aids like tooltips and suggestion modules to guide the partners 
in creating more effective, tailored promotions.

Later on, we iterated toward a more automated version, enabling them to launch a promotion with just a few clicks, saving them time while making the tool more accessible.

After launching the feature, it was exciting to see that user interaction to the promotions section started  by 21% 
in the first week,  a great sign of engagement and value.

Empathy is everything: understanding users’ pain points helped us design for real, everyday needs.
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Not all restaurants are the same: large chains and small businesses have different goals, workflows, and levels of digital maturity  and we had to consider all of them.

Value goes beyond sales: we learned that promotions can also help partners re-engage lost users, build loyalty, or gain visibility, not everything is about immediate revenue.


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